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Made for China: Success Strategies From China’s Business Icons
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This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for Chinaâ€.
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Product details
Paperback: 300 pages
Publisher: Springer; 1st ed. 2018 edition (November 1, 2017)
Language: English
ISBN-10: 9783319615837
ISBN-13: 978-3319615837
ASIN: 3319615831
Product Dimensions:
6.1 x 0.7 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#4,001,054 in Books (See Top 100 in Books)
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