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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners By Michael Mazzeo, Paul Oyer, Scott Schaefer
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- Amazon Sales Rank: #551749 in Books
- Brand: Business Plus
- Published on: 2014-06-10
- Released on: 2014-06-10
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 1.00" w x 6.50" l, 1.10 pounds
- Binding: Hardcover
- 304 pages
- Business Plus
Review "Roadside MBA is an excellent primer...With Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands." - Fortune"Succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople who want an introduction to management theory." - The Economist"Roadside MBA succeeds admirably in providing fresh examples to illustrate the basic tenets of MBA theory."―The Economist"For those who don't have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas, Roadside MBA is an excellent primer. Pick and choose the businesses that illustrate what you want to learn, grab your favorite snacks, and then hit the road, because with Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands."―Fortune.com"A reminder of everything that makes business vital, fascinating--even fun."―Inc. Magazine"An excellent primer on dealing with problems that keep managers...awake at night."―Financial Times"A great new book that combines two quintessentially American things: the road trip and small businesses."―Jack Covert selects"Refreshingly different from your typical high-toned business books....Timeless lessons for every executive, entrepreneur, and business student."―Bloomberg BusinessWeek"Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses."―Success
About the Author Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his ten-year old son and many, many Legos.Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
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