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Selling Today: Partnering to Create Value, Student Value Edition (13th Edition)
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For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. ¿ Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. ¿ MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. ¿ This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Help Students Apply Concepts: The Reality Selling Today Videos—which feature eleven role-play scenarios—allow students to assume the role of a salesperson in selling scenarios that are relevant in today’s competitive environment. Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions. Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608. ¿ MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
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Product details
Loose Leaf: 544 pages
Publisher: Pearson; 13 edition (June 6, 2014)
Language: English
ISBN-10: 0134004205
ISBN-13: 978-0134004204
Product Dimensions:
10.8 x 0.8 x 8.5 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
29 customer reviews
Amazon Best Sellers Rank:
#1,287,345 in Books (See Top 100 in Books)
I am a student at Rutgers University (New Jersey, U.S.A.) and I purchased this book for a Sales Management class. Inside the cover, this book reads: "This edition is manufactured in India and is authorized for sale only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. Circulation of this edition outside of these territories is UNAUTHORIZED."I became wary of this book a few chapters in; the lessons and the examples are outmoded. Apple is listed as Apple Computer and there is an entire section entitled, "Opportunities for Women." Initially, I thought I bought an outdated version, yet the cover reads that it was printed in 2016. The top left corner of the book reads - in a bright red triangle - "Circulation of this edition outside the Indian subcontinent is UNAUTHORIZED."Why are there updated editions, yet no updated information? Why is Amazon allowing the illegal distribution of this book? Why is Amazon listing this book on top of its search?I am furious.
Does a good job of helping students learn.
This was an easy to follow text book. If you are allowed to use this edition for your Professional Selling course. Keep in mind the chapters will be a off by a chapter or two.
Good for my son
looks brand new!
Just what I needed for my class
The book that arrived was the international version and did not include the access code, as the description said it would.
good book
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